Martijn has built a career in HR and Commercial Management. As a manager he has learned that account management is not without its myths and dogma’s. Although well intended, sharing these myths and dogmas to younger colleagues will not help bettering results.

The last 13 years Martijn has been advising senior management of the world’s leading organization how to share guiding principles, valuable insights and practical protocols and instruments that really contribute to better results, loyal clients and happier colleagues.