If You Think High Client Satisfaction Leads To Great Client Retention – Think Again!
John Gamble and Steve Wurzbacher have spent close to three decades studying, refining and teaching the methodology of client retention to a select group of the most successful companies in America and around the globe. They’ve proven time and again, to some of the most skeptical management teams in the world, that client retention is the most powerful driver of profitable growth. Learn More >
If You Think High Client Satisfaction Leads To Great
Client Retention… PLEASE… Think Again!
We know better. Actually, you do too. It doesn’t. Most companies have been surprised to lose clients that seemed to be satisfied and, of course, we all have kept clients that just seemed impossible to please. The numbers don’t correlate – they never have.
Sure, a high level of client satisfaction is never a bad thing. Unless, it lulls you into a sense of complacency that a formal and disciplined account management process is somehow less important. Big mistake!
Tenacity’s clients have improved their ability to retain their accounts within a range of five to fifteen points. As a result, they have taken millions of dollars straight to the bottom line, by not buying into “the management theories everyone knows to be true.”
We’ve spent the last 30 years challenging the management myths that simply don’t work in a managed services environment and replaced them with a “best in class” process that does – every time. Right now, the Clients for Life® client retention process is protecting just over $23 billion worth of contracts for some of the largest and most successful service management companies in the world.
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