Tenacity | The Books
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The Books

Over 30 years of experience captured in two management books

Do you want to know what it takes to have you clients choose your organization time and time again? Then these books are for you. In a very accessible style you will read about the insights and lessons in key account management and client retention we learned together with our clients. You will recognize many things as ‘common sense put to practice’. And that is exactly why it works.

These books are written for managers in the managed service industry and other service providing companies that work with large contracts and where tenders and price competition are every day’s business.

More than 230,000 copies of these two books are sold over the world.

What Your Clients Won’t Tell You And Your Managers Don’t Know ©

Our first book, published in 1995, was written for frontline account managers. It outlines Tenacity’s step-by-step approach to keeping the clients their company has worked so hard to get.

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Price: from $16.95


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Why Good Clients Fire Great Companies ©

Tenacity’s second book, written in 2001, is for senior level and multi-unit managers. It explores how NOT to lose a client… especially when you’re already doing a great job.

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Clients Do Dumb Stuff Too ©

“Clients Do Dumb Stuff Too” is different – refreshingly so, we believe.  It’s written for your clients, the consumers of your services, to help them be better clients.  It’s a dose of tough love, if you will (so be thoughtful about how and when you use it).

The book provides an inside seat to a candid conversation among a group of retired executives, from both sides of the desk, reflecting on their outsourcing experiences.  It gives that rare glimpse of knowledge and wisdom undergirded by years of experience and responds to the plaintive wish we’ve all wished, “If I knew then what I know now!”  Here’s your chance.

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Price: $19.95


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