Tenacity | The Books
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The Books

Over 30 years of experience captured in three groundbreaking books

Do you want to know what it takes to keep the clients you’ve worked so hard to get and establish sustainable profitable revenue? In a very accessible style you will read about the insights and lessons in key account management and client retention we have learned and taught to our clients. You will recognize many things as ‘common sense put to practice’. And that is exactly why it works.

These books are written for managers in the managed service industry and other companies that work with large service contracts where tenders and price competition are business as usual.

More than 230,000 copies of these books have been  sold worldwide.

What Your Clients Won’t Tell You And Your Managers Don’t Know©

Our first book, published in 1995, was written for frontline account managers. It outlines Tenacity’s overall philosophy and step-by-step approach to keeping the clients their company has worked so hard to get.

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Price: from $16.95


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Why Good Clients Fire Great Companies ©

Tenacity’s second book, written in 2001, is for senior level and multi-unit managers. It explores the unexpected risk of losing clients… especially when you’re already doing a great job.

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Price: from $16.95


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Clients Do Dumb Stuff Too ©

Clients Do Dumb Stuff Too is different – refreshingly so, we believe.  It’s written for your clients, the consumers of your services, to help them be better clients.  It’s a dose of tough love, if you will (so be thoughtful about how and when you use it).

The book provides an inside seat to a candid conversation among a group of retired executives, from both sides of the desk, reflecting on their outsourcing experiences.  It gives that rare glimpse of knowledge and wisdom undergirded by years of experience and responds to the plaintive wish we’ve all wished, “If I knew then what I know now!”  Here’s your chance.

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Price: $19.95


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