Client Retention – In A ‘Low-Bid’ World
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Client Retention – In A ‘Low-Bid’ World

Client Retention – In A ‘Low-Bid’ World

Hello World

It seems like a lot of water has passed under the bridge since a 21-year-old Tiger Woods used these words to announce the start of his professional golf career 14 years ago. Indeed, Tenacity® was already 13 years old when Tiger announced – we’re just saying “Hello World” anew today, because things have changed so much in our world (let alone his — OK enough said on that!).

You are reading our very first blog post – timed to coincide with the launch of our newly configured website at This blog – and those that will follow each week – will be available on the site, along with lots of other new information about Tenacity. We’ll be writing about many of the insights we’ve gained over 27 years of helping some of the world’s premier service management companies keep the clients they’d worked so hard to get.

You are subscribed, because you’re one of a select group of people that we’ve encountered over the years that were intentionally interested either in us, our Clients for Life® client retention process – or perhaps both. We hope you’ll refer others whom you think may be interested. You can assure them that they’re unlikely to read perspectives like these anywhere else. Candidly, we think we know more about what it takes to build, enhance and retain high-value, complex client relationships than any other organization in the world. Humbly stated, we have an awfully good record of results to back up that claim and importantly, we’ve learned a great deal from our own client’s successes.

We’re eager to share some important changes though – evolutions really – in the way we do things at Tenacity. Foremost among them is the launch of The Account Management Institutesm, based in Atlanta. We’ll offer three core curriculum tracks, independently designed to target: 1) senior executives, 2) client-facing managers and 3) those tasked with selling add-on services. Each course will share unique best-in-class processes and behaviors proven to produce powerful outcomes. We’ll tell you more about the Institute in future postings.

So, for now, thanks for coming along on this phase of our professional journey. Internally, we’re calling it the “renegade” phase – a time to do things a little differently – and perhaps a bit more boldly – than we’ve done in the past. We’ll try in the next posting to share more about why we think this description fits – and why it matters.

In the meantime, remember that a blog is meant to initiate a dialogue – no exception here. We’d love to hear back from you and to see where the conversation threads lead this select community. Thanks again for allowing us into your world. We don’t take that lightly.

John & Steve