Our first book, published in 1995, was written for frontline account managers. It outlines Tenacity’s step-by-step approach to keeping the clients their company has worked so hard to get.
Tenacity’s second book, written in 2001, is for senior level and multi-unit managers. It explores how NOT to lose a client… especially when you’re already doing a great job.
“Clients Do Dumb Stuff Too” is different – refreshingly so, we believe. It’s written for your clients, the consumers of your services, to help them be better clients. It’s a dose of tough love, if you will (so be thoughtful about how and when you use it).
The book provides an inside seat to a candid conversation among a group of retired executives, from both sides of the desk, reflecting on their outsourcing experiences. It gives that rare glimpse of knowledge and wisdom undergirded by years of experience and responds to the plaintive wish we’ve all wished, “If I knew then what I know now!” Here’s your chance.